- IAB Europe Guide to Brand Safety & Brand Suitability
- New IAB Europe Guide To Supply Path Optimisation (SPO): The aim of this guide is to educate all stakeholders on the importance of a good SPO strategy and implementation.
- IAB Europe virtual Connected TV-Event on October 6th: Panel discussions and market deep dives to explore this emerging and exciting digital advertising channel. With such a fragmented CTV landscape across Europe, this is a must-attend event to truly understand the opportunities and challenges of the ecosystem.
- IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers. Programmatic Advertising revenue grew by 23% in 2019 to €23bn. Attitudes to Programmatic Study 2020 reveals ‘Better Use of Data’ was the number one driver for programmatic investment.
- Save the date: IAB Europe Virtual Programmatic Day on October 19th
- Digital Advertising Industry Warns Against Misguided EU Regulation
